The VeeV

VeeV is a liquor brand in America, the success story of VeeV is one of the best which I ever heard of .

It began this way two brothers Courtney Reum and Carter Reum quit their job in Goldman Sacs to start their own Liquor Brand VeeV.

six years ago Courtney and his brother Carter had been to Brazil. Both the brothers had a drink made of açaí berry amazed with the drink thought of starting their own liquor brand.

With no experience in liquor and tried of drinking same old Red Bull but with a lot of innovation ideas thought that they were normal just like the other entrepreneurs.

They began their drink alternate to Vodka and also VeeV had a lot of antioxidants which were also good for the health. The word VeeV stands for natural / vitalizing. Started their business with $250,000. with a lot of loss and panic in the first year the two brothers thoughts of getting some advise for a açaí berry expert. They then friended with Sambazon who were açaí berry experts in America. Then they thought of finding a distillery who would be capable of blending açaí berry to get its extract. With lots of dead phone calls at last found a distillery in Idaho. Then the thorn on the road was the shape of bottle the two brothers found a unique style of bottling in New York glass exhibition. The came the marketing and competition with were already in the market for this they began “ a Dollar per Bottle supports Rainforest” which really helped them in marketing their product and also popularizing in the market. For this they had found a non governmental group in Brazil who would work for this cause.

VeeV is now a company of $10 million and is still growing more and more bigger.